I looks like is the perfect time to trim the fat and to get rid of the unwanted from your company since you can always blame the economy. I don't mean to pick on CarDomain exclusively (I should pick on more startups), but the real reason of the layoffs is not the downturn of the economy, although that might have been the tipping point.
The real reason is a failure to maintain traction with the customer base. The numbers don't lie:
Traffic peaked in late 05 early 06 and went down from there...
By ex exmployee - 11/18/2008 2:00 PM
You sure its no more of this? http://www.marketingpilgrim.com/2008/11/online-advertising-growth-youre-doing-it-wrong.html
And since when did anyone start believing in compete's panel data any more then comscore's? Maybe you should ask a friend if you can borrow their comscore login...
By josh - 11/18/2008 2:20 PM
Great post, love it.
I've used this as part of a post as well, http://jobhacking.typepad.com/job_hacking/2008/11/re-juggling-faster.html
As a dealer in Seattle, I've seen an amazing and dramatic disinterest in cars develop over the past two months. The stats for this site, although they show a slow decline over a 12 month period, still reflect a clear double influence in the industry over that time. First, the spike in Gas prices confused everyone and all things stopped for a couple of months. Second, and more fatal to the industry has been the economic uncertianty. People are not buying big ticket items. There are probably other factors, but these two have been the main culprits of the slowdown.
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is not the downturn of the economy, although that might have been the tipping point.
Comments (5) for "CarDomain layoffs: The real ...
June, 2008