Step 2: Launch the product!

There are three big milestones for a startup: when you start, when you launch your product and when it "ends". Today we achieve milestone number two. We publicly launch EveryMove. Sign up for our health rewards program now or download our iPhone App.  

You know how you feel when you are in a rollercoaster and the car moves slowly to the top and it's just about to got into a nearly free fall that you can't see? Yeah, that's how it feels right now.

We managed to hit all the supporting elements to build a successful business so far, from partnerships and funding, to hiring a phenomenal team and building a product. Things never happen as fast as I want, but they happened. 

We are far from being a success. We still need to prove many assumptions about consumer adoption and complex partnership integrations, but we've done 6 months of private beta and nearly two dozen partnerships that indicate we are on the right path. 

I expect my life to be less steady from now on (don't tell that to my wife). Now we'll need to be more careful when deploying new production code, more concerned about data storage and server availability, when changing features that users have a certain expectation on how they work, on removing or adding new features and what implications they will have on the UX, engagement and virality. 

At the same time, this is very exciting because it's the phase where we'll start to use analytics to understand how, when and what features are being used. It's the time to start thinking about A/B testing and reporting. Of establishing baselines of open rates on emails and click-through on Mobile notifications and make sure they are only going up. It's the time to invest (more) resources into Marketing and figure out how to attract more users. It's the time to make sure the value we are delivering for individuals and partners is ever increasing.

I'm looking forward to the next 12 months of EveryMove!