Marcelo Calbucci

    The week we were announcing Sampa closing I wrote and published a blog post telling the story from a personal point of view, meaning, how it affected my life. One thing to keep in mind when reading my blog posts, is that I write to keep it to myself. It's very powerful to go back 3-4 years ago into your blog and read what were you thinking back then.

    Three days after we announced, I spent 4 hours sitting in front of the computer writing 8 blog posts on the business aspect of Sampa. The title is misleading because I could never include everything there is to know, but I wrote things I think people would most interested in.

    Here is the list of the blog posts:

• Sampa: From Birth to Death (long version)
• Sampa: My first failed startup (short version)
• Part 1: You Don't Learn This At Microsoft
• Part 2: Early Mistakes at Sampa
• Part 3: The Market Noise & Facebook
• Part 4: Things We Did Right
• Part 5: Advice to Family & Baby Sites
• Part 6: Things I Won't Miss At Sampa
• Part 7: The Little Secret of Web Startups (guest post on TechCrunch)
• Part 8: Would I Do Sampa Again?

    And just to be extra clear, there are two important points: First, everything you are reading is from a guy that failed to build a business. Second, even if I had done everything that I thought was wrong right I still could not guarantee either a successful business (profit) or a successful exit for Sampa.

    I'll probably do a few more posts about Sampa on this blog, then move on. There is just so much dissecting you can do.