Last year I saw this video from a New York company called Connected Ventures. I thought it was pretty awesome video to get everybody on the company involved on something like that. Clearly, the video had a hidden goal: Recruiting.
Microsoft has been very good at the "fast follower" rule. You don't create the innovation but you improve it, market it and end up with a better product by version 3 -- think Internet Explorer, Word, Windows, etc.
A friend of mine is working at a group at Microsoft (in Washington DC) and they just copied the Connected Ventures video. Well, it's different for sure because on the original video the people look really "cool" and "hippie". On the Microsoft video... well... they look like Microsoft employees. But that is V1. By version 2 everybody will know the lyrics and by version 3 they will hire actors.
PS: Eduardo, we did see you!
I'm the Co-founder & CTO of 
