Marcelo Calbucci

    We announced on the Sampa blog our new "Charity feature" and I explained what drove me to create that. Now, I'll throw a challenge to every Web 2.0 Startup that is a Social Media / User Generated Content service: Can you do the same? Or better?

    Here is a short list of companies that I think could easily implement something like that:

• iLike -- Hadi?
• Zillow -- Rich?
• 43 Things/43 Places -- Josh?
• Wetpaint -- Ben?
• Faves -- Mohit/Rob?
• Shelfari -- Josh?
• Popshops -- Jessie?
• MyTypes -- Vipin?
• Cozi -- Robbie?
• Others Online -- Jordan?
• Wishpot -- Max?

    Basically, if your service allows a user to create a profile, a webpage, a blog, a wiki or any other UGC, just give them the choice to pick a charity. It's that simple.