A friend of mine is an investor on Yapta. I've got to confess that every time I hear about a new travel service I just ignore it. There are too many sites that promise to find the best price, organize your trip, find cheap hotels, create a travel blog, etc.
So Yapta, automatically falls into my category of "must ignore". The problem was that I never really knew what they did, until this friend explained to me. Instead of telling me all the things that Yapta did, he went right to the heard: "Yapta helps you get a refund on airline tickets that you already purchased, but dropped in price". To which I said "really?!". Wow that is worth telling my friends about.
I just think Yapta should re-think their homepage and focus on that one differentiator. As soon as I go there I'm welcomed with "Planning a trip?"... Which just trigger my "another-travel-site-must-go-somewhere-else" reflex.
I'm the Co-founder & CTO of 
