Marcelo Calbucci

Startup Score:

Successes: 0.1+0.5
Failures: 1
In progress: 1

Tuesday, April 24, 2007

New MSNBC. Same as before.

 

    This morning I thought it was a bug and the MSNBC page didn't load properly. Nope, it did load properly. They decided to add a dashed underline to every link. Yay! Oh, and they also changed the link color from black to a blue. Double Yay! How long it took for them to do that? My guess is a 2-4 months.

 

    That is the problem with old-style Internet businesses (yes, MSNBC is old). They are afraid of taking the jump. They cannot think outside the box anymore and all they do, release to release, is to change colors and graphic elements and that is it.

 

    They refuse to change their layout, content style, or how things are presented to user. Even CNN.com made bigger and bolder changes on the past.

 

    What about user engagement, you know, the new "it"? Nothing new on this front. No surprise.

 

 

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