Marcelo Calbucci

    Google Adsense is one of the best innovations on the Internet. If you don't know what it is just skip this post because I won't have time to explain.

    In the last 4 months, we have doubled our Adsense revenue month-over-month. That is a 100% MoM growth. But...

    Why?

    It is great to make money, but if you don't know how you are making money that stream might end and you won't see it coming.

    There are two keys for Sampa to be having that kind of growth on our Adsense revenue. First, the sites that are created by Sampa are getting old, and old is good because it gets crawled, indexed and ranked by search engines. A good chunk of traffic to Sampa sites is coming from Google, MSN and Yahoo. The second reason is that we finally have some heavy users of Sampa sites. These are people that add content almost on a daily basis and have dozens to hundreds of readers, thus generating a lot of traffic.

    But which sites are generating the revenue? More specifically, which pages generates the most Adsense clicks? Well, Google doesn't tell you that, so you are left on your own to figure it out.

    After looking for a solution, we decided to implement an in-house Google Adsense Click-Tracking solution. It wasn't easy. Most of the scripts out there were bad and poorly written. Had too many false positives or it would miss some clicks.

    We wrote our own client+server solution and it is amazing. It is fantastic to know which pages and sites are generating most revenue. We've been tracking just about 10 days now and we are overwhelmed by that information. We need at least 30 days of data to take some conclusions, but the options are very promising.